Friday, 18 March 2016

Offf Flipcart..

In India, online shopping is synonymous to Flipcart. With 44% of market share, flipcart is undisputed leader on the board. Second place is occupied by Snapdeal with 32% and amazon is on third position with 15% market share. Report says that flipcart is not yet making any profits yet as they are more concerned about expanding their business. It's probably first time in modern India, a "Make in India" company is kicking the ass.

Market share of major e-retailers
Market share of major e-retailers. Image curtsy: Business Standard

All these stuff made me very happy once. As I live in the North east where most companies don't establish their show rooms as this is not profitable for them, could get my hands on hands on latest tech by ordering them online. First few days were euphoric. Every thing was delivered and every damn thing was good. I remember prebooking and buying Revolution 2020 from flipcart. There were shops who used to order LCD TVs (they were in fashion then) and resale them for some profit.

But as the time passed, flipcart started curtailing products that were delivered in north east (and some areas in UP, Bihar too). The share of not-shippable products increased with time, at  some point even less than 20% products of 15Mn strong inventory of flipcart became not-shippable.

I remember, Motorola unvailed their flagship phone Moto E, G and X just after it was taken over by google. It was only available on flipcart. That time flipcart had a policy of not delivering products costing more than 10,000 rupee in north east. I was not able to procure the Moto G phone I wanted badly, rather I need to settle with a Micromax HD mobile.

Things have moved a bit forward in last few days, Flipcart increased the quantum of products shippable to North-East. I heard this info from my friends. So when I had to buy a pair of shoes few days back, I went streight to the play store and downloaded the flipcart app (flipcart is not accecible from mobile without app). I went to the shoes section and after say half an hour of scanning, I sattled on a pair of shoes and went on to order that. As I entered my pin code, BANG! It was not available! The second choice, not available. Third, forth nopz.. not available.

This is when I tried to buy Moto X today
This is when I tried to buy Moto X today.

With a broken heart, I just casually copied the product name and searched it on snap deal, the product was there. I entered the PIN code. Yes, it was available. Ordered it from snapdeal and recived the curier after around 10 days. It was available after just 7days, but due to neglect on part of bluedart the delivery was delayed. At Amazone too, the product was available and was shippable.

I am not advocating for any perticular brand here, I am just putting forward the plight of people from Agartala and the North-East. We too have the same right as the people from main land of India to shop products online and get good deals. If flipcart is not willing to do so, let them declare this openly that they wont deliver to North-East. We have other online retailers to choose from. It's a request to my readers, kindly put pressure on flipcart authorities..

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